Overview
The Situation
When Bylders took over this brand's email program in early 2026, the list was there — but the infrastructure wasn't. No consistent send cadence. Automation sitting in draft. A sizeable audience that wasn't being converted into revenue.
We were brought in to fix that.
The Results
Over roughly four and a half months, we rebuilt the program from the ground up. The impact compounded quickly.
Metric | Result |
|---|---|
Total email revenue generated | $1.4M+ |
Revenue growth (first month → final month) | ~5x |
Email-to-order conversion rate improvement | +82% |
Emails delivered over the period | 4.9M+ |
Active email subscribers | 230K+ |
SMS subscribers | 57K+ |
New subscriber acquisition growth | 736% month-over-month by end of period |
How We Got There
Step one: establish a foundation
The first weeks were diagnostic. We audited the account, cleaned suppression lists, and mapped out what was live versus what was dormant. From that baseline, we built a send calendar and activated the automation infrastructure the brand had been missing.
Step two: build the retention engine
Campaigns alone don't create retention — flows do. We stood up a full automation stack: welcome sequences designed to convert new subscribers into first-time buyers, post-purchase flows that deepened the relationship after the sale, predictive re-engagement timed to when customers were most likely to buy again, and recovery sequences that caught high-intent drop-offs before they went cold.
Step three: scale what worked
With the foundation in place, we scaled send volume responsibly — expanding the sendable audience through list hygiene and sign-up optimization rather than blasting the full list. By the final month of the engagement, the program was delivering over 1.3 million emails per month to an engaged, growing audience.
The Numbers Over Time
Period | Emails Delivered | Conv. Rate |
|---|---|---|
Month 1 (partial) | ~480K | 0.12% |
Month 2 | ~790K | 0.17% |
Month 3 | ~940K | 0.19% |
Month 4 | ~1.36M | 0.20% |
Month 5 | ~1.33M | 0.22% |
Conversion rate improved every single month. That's not a campaign spike — it's the result of a program that compounds.
What Drove the Conversion Lift
Predictive send timing
We used Klaviyo's ML-driven predictions to identify when existing customers were most likely to purchase again — and made sure the brand was in their inbox at that exact moment.
Non-opener resend strategy
Every major campaign got a second send to the non-opener segment with a fresh subject line. This alone meaningfully expanded effective reach without touching list size.
Checkout recovery
A cross-channel recovery sequence — email and SMS — caught high-intent shoppers who started checkout but didn't complete it. The checkout-to-order rate improved from roughly 75% to over 82% during the period.
Audience growth infrastructure
List growth accelerated every month, finishing 736% above the pace we inherited. New subscribers entered a structured welcome sequence designed to convert them into buyers quickly — meaning list growth translated directly into revenue, not just vanity metrics.
The Takeaway
This brand had the audience. They just needed a partner who could build the system to activate it.
In the first month we took over, the email channel drove roughly $90K in revenue. By month five, it was generating nearly $450K — in the same channel, to a largely overlapping audience, with a conversion rate that had improved by 82%.
Email isn't a commodity channel. When it's built right, it's the highest-ROI retention tool a brand has.
Bylders is a retention-focused marketing agency.
Interested in what we could build for your brand?
Why us
How We Stand Out from Other Agencies.
We have generated so many qualified leads for our clients because of our core principles on how we operate.
